Giuseppe Taibi’s Techlog

Impressions and bookmarks about my technology journeys

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Better than Alexa ? I hope so

April 29th, 2007 · 1 Comment

Alexa has been the most popular choice of free web ratings for many years. Its methodology is based on tracking the clicks of users that opt-in by installing a toolbar on their IE or Firefox browser. Ok, Firefox support is almost non existent.

A growing number of people are dissatisfied with Alexa ranking system and data collection methodology.

Today, I bumped into Compete, a site that claims to provide far superior results than Alexa based on the following:

Compete estimates site traffic and engagement metrics based on the daily browsing activity of over 2,000,000 U.S. Internet users. Compete applies a rigorous normalization methodology, leveraging scientific multi-dimensional scaling (by age, income, gender and geography) to ensure metrics are representative of the U.S. Internet population. Compete members are recruited through multiple sources, including ISPs, the Compete Toolbar and additional opt-in panels to ensure a diverse distribution of user types and to facilitate de-biasing across the data sources.

Compete matrix

Source: Compete FAQ 

Sounds good to me. I have never been too thrilled with Alexa’s toolbar-only ranking methodology. I am going to give Compete a try.

Tags: My Posts

1 response so far ↓

  • 1 You Mon Tsang // Apr 30, 2007 at 12:38 pm

    Here’s what I do. I use both compete.com and quantcast.com and average their results. I think it gives the strongest estimate of a site’s traffic and growth.

    Note that it is still an estimate. For instance, we get way undercounted by both services but I think the relative metrics are pretty good.

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