What a great way to start the week!
Users get a taste of games and apps with the ‘freemium’ model – The Boston Globe by DC Denison
[...] And SmartWorlds, a Cambridge iPhone application (or “app’’) development company that has created successful apps for Apple Inc.’s iPhone, is weeks away from releasing a vegetarian cooking app for Whagaa Software that will include recipes, nutritional information, and a farmers market locator. Giuseppe Taibi, company president, said there will be two apps: a 99 cent one and a “lite’’ version that’s free.
[...] At first, the prices of apps “were all over the place: from $19.99 and $9.99 to 99 cents,’’ he said. “But now it’s settled down to a combination: a pay version and a free ‘lite’ version.’’
Taibi said the rule of thumb is that 5 to 10 percent of the free users eventually upgrade to the pay version.
For the free version of GoLearn Skateboarding, an iPhone app SmartWorlds developed for Whagaa Software, Taibi reduced the number of skateboarding instructional videos from 50 to five and disabled the app’s “skatepark locator’’ functionality.
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