Giuseppe Taibi’s Techlog

As of last Friday, Apple’s stock reached the all time high of $218.94 . As a result, Apple is now the fourth largest company in US by market capitalization, less than ten billion dollars behind Wal-Mart. If the stock rally continues, Apple will become number three, right behind Microsoft. As Apple fanboy and shareholder, I am truly delighted and wish Apple to continue in its rally.

Source: Wolfram Alpha

But what makes Apple so great? Why do I like it so much ? Well, being born and raised in Italy I have been surrounded by the art masterpieces throughout my life and being an engineer, I like building new, useful artifacts. Italians used to be the best at doing that. Leonardo da Vinci was the first. Enzo Ferrari did that with his cars, Adriano Olivetti did that with his business machines at a larger scale, and Steve Jobs does it with his consumer computing machines, and at a scale that nobody has ever done it. No large company has managed to be as great as Apple at incorporating innovative technologies in beutiful and useful designs. The video below is about the progression of Apple products that over the years have led to the iPad.

Transparent House used its visualization capabilities to create a tribute to a company they greatly admire on the occasion of the iPad release. The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they’ve developed in their 3+ decade history.

Anatomy of Apple Design from Transparent House on Vimeo.

See also:

AppleInsider | Transparent House creates “Anatomy of Apple Design” iPad tribute.

Apple approaches $200 billion